Dave Sanders

Dave supports clients throughout the North American battery value chain – providing marketing services (audience segmentation, creative development, and multi-channel campaign execution), conducting market intelligence, and leading opportunity assessments, research studies, and interviews while contributing to business strategy development. He supports Avicenne’s digital marketing and business development efforts, and is also responsible for data collection and analysis as well as resource identification and management.

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Summary of key initiatives and accomplishments:

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• Develops and executes comprehensive marketing strategies and brand management initiatives to enhance market positioning and engagement.

• Provides marketing services, including audience segmentation, creative development, and multi-channel (social, email, digital, etc.) campaign execution.

• Spearheaded website redesign to improve UX and boost lead generation.

• Led a comprehensive market research initiative, surveying 140 companies in the battery industry to generate insights and shape pilot R&D investment strategies.

• Organized and facilitated industry summit, coordinating breakout discussions with 80 companies to enhance battery traceability and industry collaboration.

• Oversees the coordination and management of a subcontractor network of subject matter experts (SMEs) to support project success.

• Manages and maintains an extensive market research database tracking global battery supply chain manufacturing locations, providing critical insights to support strategic decision-making and market analysis.

 

Before joining Avicenne, Dave was a strategic partner related to digital marketing and market intelligence for many healthcare companies and managed a team responsible for advertising strategy development, execution, and optimization - driving innovation and first-to-market initiatives.​